Research Catalog
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues
- Title
- Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.
- Author
- Zaichkowsky, Judith Lynne, 1951-
- Publication
- Westport, Conn. : Quorum Books, 1995.
Items in the Library & Off-site
Filter by
1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBD 95-421 | Offsite |
Details
- Description
- xvii, 184 p. : ill.; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBD 95-421
- ISBN
- 0899308295 (alk. paper)
- LCCN
- 94031462
- OCLC
- 30972830
- Author
- Zaichkowsky, Judith Lynne, 1951-
- Title
- Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.
- Imprint
- Westport, Conn. : Quorum Books, 1995.
- Bibliography
- Includes bibliographical references and indexes.
- Research Call Number
- JBD 95-421