Research Catalog

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues

Title
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.
Author
Zaichkowsky, Judith Lynne, 1951-
Publication
Westport, Conn. : Quorum Books, 1995.

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Details

Description
xvii, 184 p. : ill.; 22 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
JBD 95-421
ISBN
0899308295 (alk. paper)
LCCN
94031462
OCLC
30972830
Author
Zaichkowsky, Judith Lynne, 1951-
Title
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.
Imprint
Westport, Conn. : Quorum Books, 1995.
Bibliography
Includes bibliographical references and indexes.
Research Call Number
JBD 95-421
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