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Author Zaichkowsky, Judith Lynne, 1951-
Title Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.
Imprint Westport, Conn. : Quorum Books, 1995.
More Information about this Title
Location Call No. Status Help Message
 OFFSITE - Request in Advance  Request from Storage  JBD 95-421    AVAILABLE  ADV REQUEST

Details

Description xvii, 184 p. : ill. ; 22 cm.
Bibliography Includes bibliographical references and indexes.
Subject Branding (Marketing) -- Management.
Consumer behavior.
Trademarks.
Industrial property.
Marketing -- Law and legislation.
Imitation -- Case studies.
LCCN 94031462
ISBN 0899308295 (alk. paper)
Call No. JBD 95-421
Research Call Number JBD 95-421