Research Catalog
Trillion-dollar moms : marketing to a new generation of mothers
- Title
- Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
- Author
- Bailey, Maria T.
- Publication
- Chicago : Dearborn Trade Pub., c2005.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 05-5351 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Ulman, Bonnie W.
- Description
- xviii, 237 p.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
- Call Number
- JFE 05-5351
- ISBN
- 1419504576 (hardcover)
- LCCN
- 2004028760
- OCLC
- 57193073
- Author
- Bailey, Maria T.
- Title
- Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
- Imprint
- Chicago : Dearborn Trade Pub., c2005.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Added Author
- Ulman, Bonnie W.
- Research Call Number
- JFE 05-5351