Research Catalog

Trillion-dollar moms : marketing to a new generation of mothers

Title
Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
Author
Bailey, Maria T.
Publication
Chicago : Dearborn Trade Pub., c2005.

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 05-5351Schwarzman Building - Main Reading Room 315

Details

Additional Authors
Ulman, Bonnie W.
Description
xviii, 237 p.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Call Number
JFE 05-5351
ISBN
1419504576 (hardcover)
LCCN
2004028760
OCLC
57193073
Author
Bailey, Maria T.
Title
Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
Imprint
Chicago : Dearborn Trade Pub., c2005.
Bibliography
Includes bibliographical references and index.
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Table of contents
Added Author
Ulman, Bonnie W.
Research Call Number
JFE 05-5351
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