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Author Bailey, Maria T.
Title Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
Imprint Chicago : Dearborn Trade Pub., c2005.
More Information about this Title
Location Call No. Status Help Message
 Schwarzman Building - Main Reading Room 315  JFE 05-5351  ---    AVAILABLE  USE IN LIBRARY
 SIBL - Reference  *R-SIBL HF5415.33 .U6 .B35    USE IN LIBRARY  ---


Description xviii, 237 p. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Subject Women consumers -- United States.
Mothers -- United States.
Marketing -- United States.
New Age consumers -- United States.
Added Author Ulman, Bonnie W.
LCCN 2004028760
ISBN 1419504576 (hardcover)
Call No. *R-SIBL HF5415.33 .U6 .B35 Company/Industry section
Research Call Number *R-SIBL HF5415.33 .U6 .B35 Company/Industry section
JFE 05-5351