Research Catalog
International marketing and export management
- Title
- International marketing and export management / Gerald Albaum, Edwin Duerr.
- Author
- Albaum, Gerald.
- Publication
- Harlow, England ; New York : Financial Times Prentice Hall, 2011.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person. | Text | No restrictions | *R-SIBL HF1416 .I617 2011 | Check with Staff |
Details
- Additional Authors
- Duerr, Edwin.
- Description
- xxxi, 990 p. : ill. (chiefly col.), col. map; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
- Call Number
- HF1416
- ISBN
- 9780273743880 (pbk.)
- 0273743880 (pbk.)
- LCCN
- 2011001761
- OCLC
- 698360714
- 698360714
- Author
- Albaum, Gerald.
- Title
- International marketing and export management / Gerald Albaum, Edwin Duerr.
- Imprint
- Harlow, England ; New York : Financial Times Prentice Hall, 2011.
- Edition
- 7th ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Duerr, Edwin.
- Research Call Number
- *R-SIBL HF1416 .I617 2011