Research Catalog

Developing business strategies

Title
Developing business strategies / David A. Aaker.
Author
Aaker, David A.
Publication
New York : J. Wiley, c2001.

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TextUse in library JBE 11-424Schwarzman Building M2 - General Research Room 315

Details

Description
xiv, 338 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 11-424
ISBN
0471064114 (cloth : alk. paper)
LCCN
2001024901
OCLC
46857531
Author
Aaker, David A.
Title
Developing business strategies / David A. Aaker.
Imprint
New York : J. Wiley, c2001.
Edition
6th ed.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 11-424
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