Research Catalog
Strategic market management
- Title
- Strategic market management / David A. Aaker.
- Author
- Aaker, David A.
- Publication
- New York : Wiley, [2001], ©2001.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.13 .A23 2001 | Off-site |
Details
- Description
- xiv, 338 pages : illustrations; 23 cm
- Subject
- Marketing > Management
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Pt. 1. Introduction and Overview. Ch. 1. Business Strategy: The Concept and Trends in Its Management. Ch. 2. Strategic Market Management: An Overview -- Pt. 2. Strategic Analysis. Ch. 3. External and Customer Analysis. Ch. 4. Competitor Analysis. Ch. 5. Market Analysis. Ch. 6. Environmental Analysis and Strategic Uncertainty. Ch. 7. Internal Analysis -- Pt. 3. Alternative Business Strategies. Ch. 8. Obtaining a Sustainable Competitive Advantage. Ch. 9. Differentiation Strategies. Ch. 10. Cost, Focus, and the Preemptive Move. Ch. 11. Strategic Positioning. Ch. 12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Ch. 13. Diversification. Ch. 14. Strategies in Declining and Hostile Markets. Ch. 15. Global Strategies -- Pt. 4. Implementation. Ch. 16. Implementation.
- ISBN
- 0471415723 (pbk. : alk. paper)
- LCCN
- 2001026190
- OCLC
- ocm46685133
- SCSB-13567757
- Owning Institutions
- Columbia University Libraries