Research Catalog

Wedgwood : the first tycoon

Title
Wedgwood : the first tycoon / Brian Dolan.
Author
Dolan, Brian.
Publication
New York : Viking, 2004.

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TextUse in library JQE 05-152Schwarzman Building M1 - Art & Architecture Room 300

Details

Description
xvii, 396 p. : ill.; 24 cm.
Summary
Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 379-388) and index.
Call Number
JQE 05-152
ISBN
0670033464 (acid-free paper)
LCCN
2004049633
OCLC
55085826
Author
Dolan, Brian.
Title
Wedgwood : the first tycoon / Brian Dolan.
Imprint
New York : Viking, 2004.
Bibliography
Includes bibliographical references (p. 379-388) and index.
Research Call Number
JQE 05-152
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