Research Catalog
Software that sells : a practical guide to developing and marketing your software project
- Title
- Software that sells : a practical guide to developing and marketing your software project / Edward Hasted.
- Author
- Hasted, Edward, 1960-
- Publication
- Indianapolis : Wiley Pub., [2005], ©2005.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5439.C67 H37 2005 | Off-site |
Details
- Description
- xxii, 357 pages; 24 cm
- Subjects
- Note
- Includes index.
- Contents
- Ch. 1. How winners spot winners -- Ch. 2. What successful people ask -- Ch. 3. Plan for success -- Ch. 4. I want to work here! -- Ch. 5. Raising cash and kind -- Ch. 6. Development -- Ch. 7. How not to reinvent the wheel -- Ch. 8. Programming without tears -- Ch. 9. Squashing bugs at the source -- Ch. 10. Scoring with words -- Ch. 11. Before you say "go!" - the release process -- Ch. 12. Setting up a company -- Ch. 13. Pitching the price -- Ch. 14. Promoting your product -- Ch. 15. Going for higher volumes -- Ch. 16. Successful selling -- Ch. 17. How to keep customers -- Ch. 18. Plugging the hole in the boat -- Ch. 19. Handling growth -- Ch. 20. Preparing for further success -- App. A. Search engine optimization (or winner takes all).
- ISBN
- 0764597833 (pbk.)
- LCCN
- 2005012599
- OCLC
- 60311805
- ocm60311805
- SCSB-5198797
- Owning Institutions
- Columbia University Libraries