Research Catalog

How the Cadillac got its fins : and other tales from the annals of business and marketing

Title: How the Cadillac got its fins : and other tales from the annals of business and marketing / Jack Mingo.
Author: Mingo, Jack, 1952-
Publication: New York : HarperBusiness, c1994.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBD 96-1310	Offsite

Description

x, 228 p.; 19 cm.

Subjects

Call Number

JBD 96-1310

ISBN

0887306772

LCCN

94002392

OCLC

29702614

Author

Mingo, Jack, 1952-

Title

How the Cadillac got its fins : and other tales from the annals of business and marketing / Jack Mingo.

Imprint

New York : HarperBusiness, c1994.

Edition

1st ed.

Research Call Number

JBD 96-1310