Research Catalog
Barack, Inc. : winning business lessons of the Obama campaign / Barry Libert and Rick Faulk.
- Title
- Barack, Inc. : winning business lessons of the Obama campaign / Barry Libert and Rick Faulk.
- Author
- Libert, Barry.
- Publication
- Upper Saddle River, N.J. : Pearson Education, 2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JK2281 .L54 2009 | Off-site |
Details
- Additional Authors
- Faulk, Rick.
- Description
- x, 179 p.; 23 cm.
- Summary
- Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.
- Subjects
- Genre/Form
- History
- Bibliography (note)
- Includes bibliographical references (p. 148-155) and index.
- Processing Action (note)
- committed to retain
- Contents
- Ch. 1. Succes you can belive in-and emulate -- Getting down to business may be passe. Getting up to politics could be the wave of future -- Ch. 2. Be cool -- The indespensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions -- Ch. 3. Be social -- Business-like politics-is extremely personal -- Ch. 4. Be the change -- Impermanence rules the universe. Those who resist change resist reality and life itself.
- ISBN
- 9780137022076 (alk. paper)
- 0137022077 (alk. paper)
- LCCN
- ^^2008053985
- OCLC
- 289070773
- Owning Institutions
- Harvard Library