Research Catalog
The facebook era : tapping online social networks to market, sell, and innovate
- Title
- The facebook era : tapping online social networks to market, sell, and innovate / Clara Shih.
- Author
- Shih, Clara Chung-wai.
- Publication
- Upper Saddle River, NJ : Prentice Hall, c2011.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person. | Text | Use in library | JBD 17-51 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- xvi, 350 p. : ill.; 23 cm.
- Subjects
- Note
- Includes index.
- Contents
- The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business.
- Call Number
- JBD 17-51
- ISBN
- 9780137085125 (pbk. : alk. paper)
- 0137085125
- LCCN
- 2010017030
- OCLC
- 503049553
- Author
- Shih, Clara Chung-wai.
- Title
- The facebook era : tapping online social networks to market, sell, and innovate / Clara Shih.
- Imprint
- Upper Saddle River, NJ : Prentice Hall, c2011.
- Edition
- 2nd ed.
- Research Call Number
- JBD 17-51