Research Catalog

Market day in Provence

Title
Market day in Provence / Michèle de La Pradelle ; translated by Amy Jacobs.
Author
La Pradelle, Michèle de.
Publication
Chicago : University of Chicago Press, 2006.
Supplementary Content
  • Contributor biographical information
  • Publisher description

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TextRequest in advance HF5474.F9 C37713 2006Off-site

Details

Description
xiii, 266 pages : illustrations; 24 cm.
Summary
"At farmers' markets, we expect to see fruit bursting with juicy sweetness and vegetables greener than a golf course. For Michele de La Pradelle these expectations are mostly the result of a show performed by merchants and sustained by our propensity to see what we want to see there. Market Day in Provence lays bare the mechanisms of the contemporary outdoor market by providing a definitive account of the centuries-old institution at Carpentras, a city near Avignon in the south of France famous for its quintessential public street market." "The renewal and celebration of the outdoor market culture in recent years, argues de La Pradelle, artfully masks a fierce commitment to modern-day free-market economics. Responding to consumer desire for an experience that recalls a time before impersonal supermarket chains and mass-produced products, buyers and sellers alike create an atmosphere built on various fictions. Vendors at the market at Carpentras, for example, oblige patrons by acting like lifelong acquaintances of those whom they've only just met as they dispense free samples and lively, witty banter. Likewise, going to the market to look for "freshness" becomes a way for the consumer to signify the product's relation to nature - a denial of the workaday reality of growing melons under plastic sheets, then machine-sorting, crating, and transporting them." "Offering descriptions of goods and the friendly and occasionally piquant exchanges between buyers and sellers, Market Day in Provence will be devoured by any reader with an interest in areas as diverse as food, ethnography, globalization, modernity, and French culture."--BOOK JACKET.
Series Statement
Fieldwork encounters and discoveries
Uniform Title
  • Vendredis de Carpentras. English
  • Fieldwork encounters and discoveries.
Alternative Title
Vendredis de Carpentras.
Subjects
Note
  • Translation of: Les vendredis de Carpentras: faire son marché, en Provence ou ailleurs.
Bibliography (note)
  • Includes bibliographical references and index.
Language (note)
  • Translated from the French.
ISBN
  • 0226141845 (cloth : acid-free paper)
  • 9780226141848 (cloth : acid-free paper)
LCCN
2005014063
OCLC
  • ocm60421228
  • SCSB-5313296
Owning Institutions
Columbia University Libraries