Research Catalog

Title

Che's afterlife : the legacy of an image / Michael Casey.

Author

Casey, Michael, 1967-

Publication

New York : Vintage Books, 2009.

Items in the Library & Off-site

Details

Description

x, 388 p., [8] p. of plates : ill. (some col.); 21 cm.

Summary

Casey, Buenos Aires bureau chief for Dow Jones Newswires, examines intellectual property and iconography through the lens of the famous image of Che Guevara captured by fashion photographer Alberto Korda. The author does not neglect the relevant biographical details or history, but his focus is Che as a brand. He wants to understand why the Korda image remains so compelling to such a wide variety of people and how it continues to represent so many different (and differing) causes; he suggests that the power of Che, the brand, is in its ability to be anything to anyone.

Subject

• Korda, Alberto, 1928-2001
• Guevara, Che, 1928-1967 > Portraits
• Guevara, Che, 1928-1967 > Influence
• 1900-2000

Genre/Form

• Portrait
• portraits.
• Portraits
• Portraits.

Note

• "A Vintage Books original"--T.p. verso.

Bibliography (note)

• Includes bibliographical references (p. [349]-370) and index.

Processing Action (note)

• committed to retain

Contents

Becoming El Che : the making of a global brand. Havana, May 5, 1960 : a frozen millisecond ; Odysseus ; Sex, photos, revolution ; Banished, crucified, resurrected ; Milan, Paris, Berkeley : art, fashion, war, and peace -- Mimicking a martyr : San Ernesto of Latin America. Argentina : the prodigal son ; Bolivia : second coming ; Venezuela : the Chavistas' crusade ; Miami : the heretics -- Globalizing the spirit of Che : the paradoxical afterlife of a post-Cold War, post-Castro, postmodern Cuban icon. Omnipresence ; In search of the inner Che ; Merchants in the temple ; Epilogue : to be immortal.

ISBN

• 9780307279309 :
• 0307279308

LCCN

^^2008032186

OCLC

239228998

Owning Institutions

Harvard Library