Research Catalog
Marketing the sports organisation : building networks and relationships
- Title
- Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.
- Author
- Ferrand, Alain, 1952-
- Publication
- London ; New York : Routledge, 2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | GV716 .F473 2009 | Off-site |
Details
- Additional Authors
- McCarthy, Scott, 1958-
- Description
- xx, 297 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [281]-286) and index.
- Contents
- Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
- ISBN
- 9780415453295 (hard copy : alk. paper)
- 0415453291 (hard copy : alk. paper)
- 9780415453301 (paper copy : alk. paper)
- 0415453305 (paper copy : alk. paper)
- 9780203893036 (electronic copy)
- 0203893034 (electronic copy)
- LCCN
- 2008004334
- OCLC
- ocn176946158
- SCSB-1488180
- Owning Institutions
- Princeton University Library