Research Catalog
Marketing the arts : a fresh approach
- Title
- Marketing the arts : a fresh approach / edited by Daragh O'Reilly and Finola Kerrigan.
- Publication
- Milton Park, Abingdon, Oxon ; New York : Routledge, 2010.
- ©2010
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | NX634 .M38 2010 | Off-site |
Details
- Additional Authors
- Description
- xviii, 305 pages : illustrations; 24 cm
- Summary
- This title offers ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [267]-299) and index.
- Contents
- Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- The artist in brand culture / Jonathan E. Schroeder -- The tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- The brand stripped bare by its marketers, even / Stephen Brown.
- ISBN
- 9780415496858
- 0415496853
- 9780415496865
- 0415496861
- 9780203855072 (canceled/invalid)
- 0203855078 (canceled/invalid)
- LCCN
- 2009039114
- OCLC
- ocn430056978
- 430056978
- SCSB-1559084
- Owning Institutions
- Princeton University Library