Research Catalog
Conversations with marketing masters
- Title
- Conversations with marketing masters / Laura Mazur and Louella Miles.
- Author
- Mazur, Laura.
- Publication
- Chichester ; Hoboken, NJ : John Wiley, [2007], ©2007.
Available Online
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M374 2007 | Off-site |
Details
- Additional Authors
- Miles, Louella.
- Description
- 236 pages : portraits; 24 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
- ISBN
- 9780470025918 (cloth : alk. paper)
- 0470025913 (cloth : alk. paper)
- LCCN
- 2006036078
- OCLC
- OCM72868169
- 72868169
- SCSB-5925863
- Owning Institutions
- Columbia University Libraries