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Guitar lessons : a life's journey turning passion into business

Title
Guitar lessons : a life's journey turning passion into business / Bob Taylor.
Author
Taylor, Bob, 1955-
Publication
Hoboken, N.J. : Wiley, 2011.
Supplementary Content
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TextUse in library JNE 11-131Performing Arts Research Collections - Music

Details

Description
xviii, 230 p., [16] p. of plates : ill. (some col.); 24 cm.
Summary
"The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today"--
Subjects
Note
  • Includes index.
Contents
Machine generated contents note: Chapter 1 Life's Little Lessons. -- Chapter 2 My Very First Guitar. -- Chapter 3 Inspiration. -- Chapter 4 The American Dream. -- Chapter 5 On Our Own. -- Chapter 6 Early Successes and Early Failures. -- Chapter 7 Sweat Equity. -- Chapter 8 More Bad News. -- Chapter 9 On the Move. -- Chapter 10 Making Your Case. -- Chapter 11 We're All in this Together. -- Chapter 12 Embracing Technology. -- Chapter 13 Finding our Place. -- Chapter 14 Gaining Traction. -- Chapter 15 Building a Brand. -- Chapter 16 Innovation. -- Chapter 17 Artists and Such. -- Chapter 18 The Luck of the Third Owner. -- Chapter 19 In Ten Years We'll Be Glad We Did.
Call Number
JNE 11-131
ISBN
  • 9780470937877
  • 0470937874
LCCN
2010049426
OCLC
2010049426
Author
Taylor, Bob, 1955-
Title
Guitar lessons : a life's journey turning passion into business / Bob Taylor.
Imprint
Hoboken, N.J. : Wiley, 2011.
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Research Call Number
JNE 11-131
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