Research Catalog
Hey, Whipple, squeeze this : a guide to creating great ads
- Title
- Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan.
- Author
- Sullivan, Luke.
- Publication
- Hoboken, N.J. : Wiley, c2003.
- Supplementary Content
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person. | Text | Use in library | JBE 09-1859 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- x, 292 p. : ill.; 23 cm.
- Subject
- Note
- "An Adweek book"--Cover.
- Bibliography (note)
- Includes bibliographical references (p. [273]-275) and index.
- Contents
- Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some thoughts on getting started -- A clean sheet of paper : making an ad--the broad strokes -- Write when you get work : making an ad--some finer touches -- In the future everyone will be famous for 30 seconds : some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on working in a tough medium -- "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge -- Only the good die young : the enemies of advertising -- Pecked to death by ducks : presenting and protecting your work -- A good book or a crowbar : some thoughts on getting into the business -- Making shoes versus making shoe commercials : is this a great business or what?
- Call Number
- JBE 09-1859
- ISBN
- 0471281395 (pbk.)
- 9780471281399 (pbk.)
- LCCN
- 2003267430
- OCLC
- 52203248
- Author
- Sullivan, Luke.
- Title
- Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan.
- Imprint
- Hoboken, N.J. : Wiley, c2003.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references (p. [273]-275) and index.
- Connect to:
- Research Call Number
- JBE 09-1859