Research Catalog
Branded male : marketing to men
- Title
- Branded male : marketing to men / Mark Tungate.
- Author
- Tungate, Mark, 1967-
- Publication
- London ; Philadelphia : Kogan Page, 2008.
- Supplementary Content
- Contributor biographical information
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person. | Text | Use in library | JBE 18-377 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- ix, 228 p., [16] p. of plates : col. ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [222]-223) and index.
- Contents
- 1. Skin: The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- 2. Cloth: Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- 3. Diet: Diet hard -- Homme fatale -- 4. Home: Single life -- Habitat's dad -- Ikea boys -- 5. Wheels: Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- 6. Travel: Moving target -- The seduction of sleep -- Attacking Mr JetSet-- 7. Words: Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- 8. Gadgets: Technophilia -- Technology for all -- The games men play -- 9. Hotels: Rooms with all the trimmings -- Bad behaviour is good for business --10. Pictures: The power of TV sport -- How men watch sports -- Product placement-branding bond --11. Body: The fitness imperative -- Making the cut -- 12. Alcohol: The beer punters -- Marketing the hard stuff -- The health debate -- 13. Restaurants: Restaurants as brands --Generous tips -- 14. Sex: Internet connections -- Performance blues -- Don't just do it -- Conclusion.
- Call Number
- JBE 18-377
- ISBN
- 9780749450113
- 0749450118
- LCCN
- 2007047299
- OCLC
- 176827150
- Author
- Tungate, Mark, 1967-
- Title
- Branded male : marketing to men / Mark Tungate.
- Imprint
- London ; Philadelphia : Kogan Page, 2008.
- Bibliography
- Includes bibliographical references (p. [222]-223) and index.
- Connect to:
- Research Call Number
- JBE 18-377