Research Catalog
Brand NFL : making and selling America's favorite sport
- Title
- Brand NFL : making and selling America's favorite sport / Michael Oriard.
- Author
- Oriard, Michael, 1948-
- Publication
- Chapel Hill : University of North Carolina Press, c2007.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 07-6272 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- 326 p.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
- Call Number
- JFE 07-6272
- ISBN
- 9780807831427 (cloth : alk. paper)
- 0807831425 (cloth : alk. paper)
- LCCN
- 2007008867
- OCLC
- 85783394
- Author
- Oriard, Michael, 1948-
- Title
- Brand NFL : making and selling America's favorite sport / Michael Oriard.
- Imprint
- Chapel Hill : University of North Carolina Press, c2007.
- Bibliography
- Includes bibliographical references and index.
- Connect to:
- Research Call Number
- JFE 07-6272