Research Catalog

From Bombay to Bollywood : the making of a global media industry

Title
From Bombay to Bollywood : the making of a global media industry / Aswin Punathambekar.
Author
Punathambekar, Aswin.
Publication
New York : New York University Press, [2013]

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library MFL 13-5485Performing Arts Research Collections - Theatre

Details

Description
xi, 255 pages : illustrations; 23 cm.
Series Statement
Postmillennial pop
Uniform Title
Postmillennial pop.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
Call Number
MFL 13-5485
ISBN
  • 9780814771891 (cl : alk. paper)
  • 0814771890 (cl : alk. paper)
  • 9780814729496 (pb : alk. paper)
  • 0814729495 (pb : alk. paper)
LCCN
2013011871
OCLC
YBP 2013011871
Author
Punathambekar, Aswin.
Title
From Bombay to Bollywood : the making of a global media industry / Aswin Punathambekar.
Publisher
New York : New York University Press, [2013]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Postmillennial pop
Postmillennial pop.
Bibliography
Includes bibliographical references and index.
Research Call Number
MFL 13-5485
View in Legacy Catalog