Research Catalog

Social media marketing : an hour a day

Title
Social media marketing : an hour a day / Dave Evans ; [foreword by Susan Bratton].
Author
Evans, Dave, 1956-
Publication
Indianapolis, Ind. : Wiley, ©2012.

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Details

Description
xxiv, 406 p. : ill.; 24 cm
Summary
Describes how to incorporate social media into an active part of a marketing plan, covering such topics as building a social media campaign, creating social content, using touchpoint analysis, and managing social interactions.
Series Statement
Serious skills
Uniform Title
Serious skills.
Subjects
Note
  • Includes index.
ISBN
  • 9781118194492
  • 1118194497
  • 9781118227671
  • 1118227670
  • 9781118240540
  • 1118240545
  • 9781118265277
  • 1118265270
LCCN
2011946303
OCLC
  • ocn768072268
  • 768072268
  • SCSB-1667977
Owning Institutions
Princeton University Library