Research Catalog

Title
  • Connected marketing : the viral, buzz and word of mouth revolution / edited by Justin Kirby and Paul Marsden.
Publication
Oxford : Elsevier, 2006.

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TextUse in library HF5415 .C66 2006Off-site

Details

Additional Authors
  • Kirby, Justin,
  • Marsden, Paul,
Description
xxxv, 282 pages : illustrations; 25 cm
Subject
  • Marketing
  • Viral marketing
  • Word-of-mouth advertising
Bibliography (note)
  • Includes bibliographical references and index.
Contents
pt. 1. Connected marketing practice -- pt. 2. Connected marketing principles.
ISBN
  • 9780080476797
  • 0080476791
  • 9781136415609
  • 1136415602
  • 9781136415647
  • 1136415645
  • 9781136415654
  • 1136415653
  • 9780750666343
  • 075066634X
  • 9781138152694
  • 1138152692
OCLC
  • 1302597909
  • on1302597909
Owning Institutions
Princeton University Library