Research Catalog

Title

Chinese business : landscapes and strategies / Hong Liu.

Author

Liu, Hong, 1959 November 1-

Publication

London : Routledge, 2018.

Items in the Library & Off-site

Details

Description

xiv, 332 pages : illustrations; 24 cm

Summary

Offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies.

Subjects

• China > Política comercial
• Administración > China
• Cultura corporativa > China
• Etiqueta en los negocios > China
• Empresas > China
• Economic policy
• China > Economic policy
• Management > China
• Corporate culture > China
• Business etiquette > China
• Business enterprises > China

Bibliography (note)

• Includes bibliographical references and index.

Contents

The nature of Chinese business -- History matters in Chinese business -- Chinese philosophical system and business implications -- Ancient military classics and Chinese business -- Strategy and marketing in China -- Chinese innovation -- Chinese Internet-based business -- The war for talent.

ISBN

• 9781138918252
• 1138918253
• 9781138918245
• 1138918245

LCCN

99973691104

OCLC

• ocn996215417
• 996215417
• SCSB-13567070

Owning Institutions

Columbia University Libraries