- Description
- 1 online resource.
- Summary
- "How can hostility lead to a new customer base? How can scandal and controversy be a catalyst for organizational change? Where can contested industries and stigmatized occupations find positions of strength for growth and performance? Thomas Roulet provides a theoretical framework for understanding the advantage in divisiveness. Apple, Volkswagen, Investment banking, and big tobacco all deal with their own forms of negative social evaluation, to varying impact, as illustrated in this new book"--
- Uniform Title
- Power of being divisive (Online)
- Alternative Title
- Power of being divisive (Online)
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Access (note)
- Access restricted to authorized users.
- Source of Description (note)
- Description based on print version record and CIP data provided by publisher; resource not viewed.
- Contents
- Introduction : a framework to understand negative social evaluations -- Where it all begins -- Resisting hostility -- Going beyond resilience and capitalizing on negative social evaluations -- Practical implications for individuals, organizations, and society.
- ISBN
- 9781503613904
- LCCN
- 2020008447
- OCLC
- ssj0002433244
- Author
Roulet, Thomas (Thomas J.)
- Title
The power of being divisive [electronic resource] : understanding negative social evaluations / Thomas Roulet.
- Imprint
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2020.
- Bibliography
Includes bibliographical references and index.
- Access
Access restricted to authorized users.
- Note
Description based on print version record and CIP data provided by publisher; resource not viewed.
- Connect to: