Research Catalog
Franchise : the golden arches in Black America
- Title
- Franchise : the golden arches in Black America / Marcia Chatelain.
- Author
- Chatelain, Marcia, 1979-
- Publication
- New York, NY : Liveright Publishing Corporation, a division of W. W. Norton & Company, [2020]
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person. | Text | Use in library | Sc E 20-655 | Schomburg Center - Research & Reference |
Details
- Description
- 324 pages : illustrations; 25 cm
- Summary
- "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
- Subjects
- Fast food restaurants
- Business enterprises > Purchasing
- Fast food restaurants > United States
- African Americans > Civil rights
- Franchises (Retail trade) > United States
- Business enterprises > Purchasing > United States
- McDonald's Corporation
- United States
- Black author
- African Americans > Economic conditions
- Race discrimination > United States
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger.
- Call Number
- Sc E 20-655
- ISBN
- 9781631493942
- 1631493949
- LCCN
- 2019030794
- 40029719671
- OCLC
- 1102474552
- Author
- Chatelain, Marcia, 1979- author.
- Title
- Franchise : the golden arches in Black America / Marcia Chatelain.
- Publisher
- New York, NY : Liveright Publishing Corporation, a division of W. W. Norton & Company, [2020]
- Edition
- First edition.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Local Note
- Schomburg copy with dust jacket.
- Local Subject
- Black author.
- Other Standard Identifier
- 40029719671
- Research Call Number
- Sc E 20-655