Research Catalog
The Real Madrid way : how values created the most successful sports team on the planet
- Title
- The Real Madrid way : how values created the most successful sports team on the planet / Steven G. Mandis.
- Author
- Mandis, Steven G.
- Publication
- Dallas, Texas : BenBella Books, Inc., [2016]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | GV943.6.R35 M36 2016 | Off-site |
Details
- Description
- xxix, 314 pages; 23 cm
- Summary
- "You've probably heard of Real Madrid; after all, it is the most successful sports team on the planet. The soccer (or football, globally) club has more trophies than any other sports team, including 11 UEFA Champions League trophies. Real Madrid has over 80 million Facebook fans, and over 1.4 million people visited the Real Madrid Museum in 2014 alone. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. So how did this team go from near bankruptcy to sports powerhouse? The impressive turnaround is thoroughly chronicled ... Given unprecedented behind-the-scenes access to Real Madrid - from its management to its players - Mandis, who teaches at New York's Columbia Business School, found that the key to Real Madrid's success, both on and off the field, was its focus on values ... The Real Madrid Way is a fascinating account of the most successful sports team on the planet and how its focus on values made it so"--Publisher's website.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 9781942952541
- 1942952546
- 1944648151
- 9781944648152
- 9781942952558 (canceled/invalid)
- LCCN
- 2016019111
- OCLC
- ocn951453147
- 951453147
- SCSB-13566527
- Owning Institutions
- Columbia University Libraries