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Displaying 1-50 of 421 results for keywords "Branding (Marketing) -- Management."
Marketing and the brand manager.
- Text
- Oxford, New York, Pergamon Press [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text C-13 7470 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Marketing and the brand manager.
- Text
- Oxford ; New York : Pergamon Press, [1967]
- 1967
- 1 Item
Item details Format Call Number Item Location Text HF5415.15 .M4 1967 Off-site Career in marketing : brand manager.
- Text
- Chicago : Institute for Career Research, [2014]
- 2014
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415.35 .C365 2014 Stavros Niarchos Foundation Library - Career Services Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Brands, brand managers, and the management of brands : where to next? / Pierre Berthon, James M. Hulbert, Leyland F. Pitt.
- Text
- Cambridge, Mass. : MSI, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.97/120-126 Off-site The brand marketing book : creating, managing and extending the value of your brand / Joe Marconi.
- Text
- Lincolnwood, IL : NTC Business Books in conjunction with the American Marketing Association, 2000.
- 2000
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 M373 2000 Off-site The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
- Text
- Lincolnwood, IL : NTC Business Books, c2000.
- 2000
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
- Text
- Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, [2005], ©2005.
- 2005-2005
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 F67 2005 Off-site Kiŏp, tosi, kukka pŭraendŭ ŭi kwalli mit sŏngkwa e kwanhan yŏn'gu = Corporate, city, and nation branding : management and performance / Sŏul Kwahak Chonghap Taehagwŏn Ha Su-gyŏng.
- Text
- Sŏul T'ŭkpyŏlsi : Sŏul Kwahak Chonghap Taehagwŏn Taehakkyo, 2011.
- 2011
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .H3 2011 Off-site Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.
- Text
- Singapore ; New York : Wiley, c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBD 10-746 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
- Text
- Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
- 2005
- 1 Item
Item details Format Call Number Item Location Text JBE 06-290 Offsite Brand management in emerging markets : theories and practice / Cheng Lu Wang, University of New Haven, USA; Jiaxun He, East China Normal University, China [editors].
- Text
- 2014-2014
- 1 Item
Item details Format Call Number Item Location Text HF5415.15.B6664 2014 Off-site Managing Indian brands : marketing concepts and strategies / S. Ramesh Kumar.
- Text
- New Delhi : Vikas Pub. House : Distributors, UBS Publisher's Distributors, [2001], ©2001.
- 2001-2001
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 R35 2001 Off-site Culture and consumption II : markets, meaning, and brand management / Grant McCracken.
- Text
- Bloomington : Indiana University Press, c2005.
- 2005
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip054/2004028466.htmlItem details Format Call Number Item Location Text JBE 05-1254 Offsite Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
- Text
- Hoboken, N.J. : Wiley, c2005.
- 2005
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip059/2005007457.htmlItem details Format Call Number Item Location Text JBE 06-170 Offsite Vault Reports guide to marketing & brand management.
- Text
- New York, NY : Vault Reports
- unknown-present
- 1 Item
Item details Format Call Number Item Location Text JBK 14-4 2006 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.
- Text
- New York : Free Press, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HD59.2 .S357 1997 Off-site Not available - Please for assistance.Brand management in emerging markets : theories and practice / [edited by] Cheng Lu Wang, Jiaxun He.
- Text
- Hershey, PA : Business Science Reference, [2014]
- 2014
- 1 Item
Item details Format Call Number Item Location Text HF5415.15 .B6664 2014 Off-site Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
- Text
- Hoboken, N.J. : Wiley, [2005], ©2005.
- 2005-2005
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip059/2005007457.htmlItem details Format Call Number Item Location Text HD69.B7 K46 2005 Off-site Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.
- Text
- New York ; London : Free Press, c1997.
- 1997
- 1 Item
Item details Format Call Number Item Location Text JBE 97-1710 Offsite Brand management strategies : luxury and mass markets / William D'Arienzo.
- Text
- New York : Fairchild Books, an imprint of Bloomsbury Publishing Inc., 2016.
- 2016
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415.1255 .D37 Check with Staff Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.
Competitive branding strategies : managing performance in emerging markets / Rajagopal.
- Text
- Cham, Switzerland : Palgrave Macmillan, [2019]
- 2019
- 1 Item
Item details Format Call Number Item Location Text JFD 20-2362 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Vault career guide to marketing & brand management / by Jennifer Goodman with contributing editors Andy Kantor and John Phillips.
- Text
- New York : Vault, c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 04-311 Offsite Branding : the power of market identity / by David E. Carter with an introduction by Jeffrey F. Rayport.
- Text
- New York : Hearst ; London : Hi Marketing, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 C37 1999g Off-site Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
- Text
- Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
- 2009
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 F56 2009 Off-site Brand management : planning and control / J.R. Bureau.
- Text
- London : Macmillan, 1981.
- 1981
- 1 Item
Item details Format Call Number Item Location Text JLD 83-1238 Offsite Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.
- Text
- London ; New York : McGraw-Hill Book Co., [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .H348 1993 Off-site Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.
- Text
- London ; New York : McGraw-Hill, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 93-3028 Offsite Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
- Text
- New York : Routledge, c2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text JBD 17-250 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Brand relations management : bridging the gap between brand promise and brand delivery / Tony Aperia, Rolf Back.
- Text
- Liber : Copenhagen Business School Press, 2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 A64 2004g Off-site Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.
- Text
- New York, N.Y. : Hearst Books International, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBF 99-1417 Offsite Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
- Text
- Upper Saddle River, NJ : Pearson/Prentice Hall, [2008], ©2008.
- 2008-2008
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip079/2007003552.htmlItem details Format Call Number Item Location Text HD69.B7 K45 2008 Off-site Not available - Please for assistance.The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
- Text
- Abingdon, Oxon ; New York, NY : Routledge, 2016.
- 2016
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .R68 2016 Off-site The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
- Text
- London ; New York : Routledge, Taylor & Francis Group, 2016.
- 2016
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 R68 2016 Off-site The handbook of brand management scales / Lia Zarantonello and Véronique Pauwels-Delassus.
- Text
- London ; New York : Routledge, 2016.
- 2016-2016
- 1 Item
Item details Format Call Number Item Location Text HF5415.3 .Z37 2016 Off-site Brand risk : adding risk literacy to brand management / by David Abrahams.
- Text
- Aldershot, England ; Burlington, VT : Gower, c2008.
- 2008
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .A27 2008 Off-site Brand intimacy : a new paradigm in marketing / Mario Natarelli & Rina Plapler.
- Text
- [United States] : Hatherleigh Press, [2017]
- 2017
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .N37 2017 Off-site Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.
- Text
- Chicago : McGraw-Hill, [2002], ©2002.
- 2002-2002
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 G74 2002 Off-site Handbook on brand and experience management / edited by Bernd Schmitt and David L. Rogers.
- Text
- Cheltenham : Edward Elgar, [2008], ©2008.
- 2008-2008
- 1 Item
Available Online
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017978135&line_number=0001&func_code=DB_RECORDS&service_type=MEDIAItem details Format Call Number Item Location Text HF5415.13 .H347 2008g Off-site Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.
- Text
- Chichester ; New York : Wiley, 1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .N539 1998 Off-site Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.
- Text
- New York : John Wiley, c1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text JBE 00-2337 Offsite Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
- Text
- New York : Wiley, c1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text JLD 80-1235 Offsite Luxury talent management : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste.
- Text
- Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
- 2013
- 1 Item
Item details Format Call Number Item Location Text HD9999.L852 G87 2013 Off-site Brand intimacy : a new paradigm in marketing / Mario Natarelli & Rina Plapler.
- Text
- [United States] : Hatherleigh Press, [2017]
- 2017
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .N37 2017 Off-site The handbook of brand management / David Arnold.
- Text
- Reading, Mass. : Addison-Wesley, [1992], ©1992
- 1992-1992
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 A76 1992 Off-site The handbook of brand management / David Arnold.
- Text
- Reading, Mass. : Addison-Wesley, c1992
- 1992
- 1 Item
Item details Format Call Number Item Location Text JBE 03-305 Offsite Luxury brand management : a world of priviledge / Michel Chevalier, Gérald Mazzalovo.
- Text
- Singapore : Wiley, 2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HD69.B7 C44 2012 Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Luxury brand management : a world of priviledge / Michel Chevalier, Gérald Mazzalovo.
- Text
- Singapore : Wiley, 2012.
- 2012
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 C494 2012g Off-site The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken.
- Text
- London : Kogan Page, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 V37 2002g book & CD-ROM Off-site (Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer.
- Text
- London : Kogan Page, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 K365 2001g Off-site (Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer.
- Text
- London ; Milford CT : Kogan Page, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-2100 Offsite
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