Research Catalog
Fashion brands : branding style from Armani to Zara
- Title
- Fashion brands : branding style from Armani to Zara / Mark Tungate.
- Author
- Tungate, Mark, 1967-
- Publication
- London ; Sterling, VA : Kogan Page, 2005.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person. | Text | Use in library | JBE 13-10 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- ix, 243 p., [16] p. of plates : col. ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [231]-232) and index.
- Contents
- A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.
- Call Number
- JBE 13-10
- ISBN
- 0749442999
- LCCN
- 2005012312
- OCLC
- 59879669
- Author
- Tungate, Mark, 1967-
- Title
- Fashion brands : branding style from Armani to Zara / Mark Tungate.
- Imprint
- London ; Sterling, VA : Kogan Page, 2005.
- Bibliography
- Includes bibliographical references (p. [231]-232) and index.
- Connect to:
- Research Call Number
- JBE 13-10