Research Catalog
Fashion forward : a guide to fashion forecasting
- Title
- Fashion forward : a guide to fashion forecasting / by Chelsea Rousso.
- Author
- Rousso, Chelsea.
- Publication
- New York : Fairchild Books, 2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person. | Text | Use in library | TT497 .R68 2012 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- xxiii, 328 p. : col. ill.; 21 cm.
- Summary
- "Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it's the fashion forecaster's mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author's expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow's trends today and to compellingly communicate them, both visually and verbally, to inspire fashion innovators"--Cover.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 307-311) and index.
- Contents
- 1. The principles of fashion forecasting : Introduction to fashion forecasting -- Brief history of contemporary fashion -- Fashion movement -- Social and cultural influences -- Market and sales research for forecasting -- 2. Developing and presenting a fashion forecast : Theme -- Color -- Textiles, trims, findings, and materials -- The look -- Creating and presenting a forecast.
- Call Number
- TT497
- ISBN
- 9781563679247
- 1563679248
- LCCN
- 2010941992
- OCLC
- 780307973
- Author
- Rousso, Chelsea.
- Title
- Fashion forward : a guide to fashion forecasting / by Chelsea Rousso.
- Imprint
- New York : Fairchild Books, 2012.
- Bibliography
- Includes bibliographical references (p. 307-311) and index.
- Research Call Number
- TT497 .R68 2012