Research Catalog

Best customers : demographics of consumer demand

Title
Best customers : demographics of consumer demand / by the editors of New Strategist Publications.
Publication
Ithaca, N.Y. : New Strategist Publications, c2011.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBF 13-496Schwarzman Building M2 - General Research Room 315

Details

Additional Authors
New Strategist Publications, Inc.
Description
xiii, 792 p. : ill.; 27 cm.
Summary
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Subjects
Note
  • Includes index.
Contents
Alcoholic beverages -- Apparel -- Computers -- Education -- Entertainment -- Financial products and services -- Furnishings and equipment -- Gifts for people in other households -- Groceries -- Health care -- Household services -- Housekeeping supplies -- Personal care products and services -- Reading material -- Restaurants and carry-outs -- Shelter -- Telephone -- Tobacco products -- Transportation -- Travel -- Utilities -- About the consumer expenditure survey -- Percent reporting expenditure and amount spent, average quarter 2009 -- Spending by product and service ranked by amount spent, 2009 -- Household spending trends, 2000 to 2009.
Call Number
JBF 13-496
ISBN
  • 9781935775416 (hdbk.)
  • 1935775413 (hdbk.)
  • 9781935775423 (pbk.)
  • 1935775421 (pbk.)
OCLC
775366834
Title
Best customers : demographics of consumer demand / by the editors of New Strategist Publications.
Imprint
Ithaca, N.Y. : New Strategist Publications, c2011.
Edition
8th ed.
Added Author
New Strategist Publications, Inc.
Research Call Number
JBF 13-496
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