Research Catalog

Title

Apparel merchandising : the line starts here / Jeremy A. Rosenau, David L. Wilson.

Author

Rosenau, Jeremy A.

Publication

New York : Fairchild Books, 2014.

Items in the Library & Off-site

Details

Additional Authors

Wilson, David (David L.)

Description

xii, 485 p., [4] p. of plates : ill. (some col.); 24 cm

Summary

Describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices--and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Subjects

• Clothing trade
• Fashion merchandising

Note

• Previous edition: 2006.

Bibliography (note)

• Includes bibliographical references and index.

Call Number

HD9940.A2

ISBN

• 9781609015398 (pbk.)
• 1609015398 (pbk.)

OCLC

• 869788184
• 869788184

Author

Rosenau, Jeremy A.

Title

Apparel merchandising : the line starts here / Jeremy A. Rosenau, David L. Wilson.

Publisher

New York : Fairchild Books, 2014.

Edition

3rd edition.

Type of Content

text

still image

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references and index.

Added Author

Wilson, David (David L.)

Research Call Number

*R-SIBL HD9940.A2 .R595