Research Catalog
Brand/story : cases and explorations in fashion branding
- Title
- Brand/story : cases and explorations in fashion branding / Joseph H. Hancock, II.
- Author
- Hancock, Joseph
- Publication
- New York : Bloomsbury ; Fairchild Books, and imprint of Bloomsburg Publishing Inc., 2016.
- Supplementary Content
- Cover image
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person. | Text | No restrictions | *R-SIBL HD9940.A2 .H36 | Check with Staff |
Details
- Description
- xix, 206 pages : color illustrations; 23 cm
- Summary
- "Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.New to this edition: ̃Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman Õver 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana Ũpdated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting"--
- "Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding--both the medium and the message--and not simply take advertisements and brands at face value"--
- Subjects
- Bibliography (note)
- Includes bibliographical references (pages 192-199) and index.
- Call Number
- HD9940.A2
- ISBN
- 9781501300028 (paperback)
- 1501300024 (paperback)
- LCCN
- 2015036842
- OCLC
- 922639686
- 922639686
- Author
- Hancock, Joseph, author.
- Title
- Brand/story : cases and explorations in fashion branding / Joseph H. Hancock, II.
- Publisher
- New York : Bloomsbury ; Fairchild Books, and imprint of Bloomsburg Publishing Inc., 2016.
- Edition
- Second edition.
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references (pages 192-199) and index.
- Connect to:
- Research Call Number
- *R-SIBL HD9940.A2 .H36