Research Catalog
TM : the untold stories behind 29 classic logos
- Title
- TM : the untold stories behind 29 classic logos / Mark Sinclair.
- Author
- Sinclair, Mark.
- Publication
- London : Laurence King Publishing, 2014.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M1 to submit a request in person. | Text | Use in library | JQF 14-1058 | Schwarzman Building M1 - Art & Architecture Room 300 |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person. | Text | Use in library | NC1002.L63 .S55 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- 223 pages : illustrations (chiefly color); 28 cm
- Summary
- TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
- Subjects
- Note
- Includes index.
- Call Number
- JQF 14-1058
- ISBN
- 9781780671659 (hbk.)
- 1780671652 (hbk.)
- OCLC
- 881023487
- Author
- Sinclair, Mark.
- Title
- TM : the untold stories behind 29 classic logos / Mark Sinclair.
- Publisher
- London : Laurence King Publishing, 2014.
- Type of Content
- textstill image
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Research Call Number
- NC1002.L63 .S55JQF 14-1058