Research Catalog
Strategic marketing communications : new ways to build and integrate communication
- Title
- Strategic marketing communications : new ways to build and integrate communication / P.R. Smith, Chris Berry, Alan Pulford.
- Author
- Smith, Paul.
- Publication
- London ; Dover, N.H. : Kogan Page, 1999.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | *WSE-996 | Offsite | |
| Text | Request in advance | JBE 99-2350 | Offsite |
Details
- Additional Authors
- Description
- xii, 300 p. : ill.; 24 cm. +
- Subjects
- Note
- On disk label: SOSTAC proforma worksheets.
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 99-2350
- ISBN
- 0749429186
- OCLC
- 40980751
- Author
- Smith, Paul.
- Title
- Strategic marketing communications : new ways to build and integrate communication / P.R. Smith, Chris Berry, Alan Pulford.
- Imprint
- London ; Dover, N.H. : Kogan Page, 1999.
- Edition
- Rev. ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Berry, Chris, 1944-Pulford, Alan.
- Research Call Number
- JBE 99-2350 [Text]*WSE-996 (Computer disk)