Research Catalog
The practice of advertising
- Title
- The practice of advertising / edited by Adrian R. Mackay.
- Publication
- Oxford : Elsevier Butterworth-Heinemann, 2005.
Items in the Library & Off-site
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 05-1594 | Offsite |
Details
- Additional Authors
- Mackay, Adrian.
- Description
- xxiii, 367 p. : ill.; 24 cm.
- Subject
- Note
- Previous ed.: 1995.
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBF 05-1594
- ISBN
- 0750661739 (pbk.)
- OCLC
- 57382170
- Title
- The practice of advertising / edited by Adrian R. Mackay.
- Imprint
- Oxford : Elsevier Butterworth-Heinemann, 2005.
- Edition
- 5th ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Mackay, Adrian.
- Research Call Number
- JBF 05-1594