Research Catalog

Title

Media effects and society / Elizabeth M. Perse.

Author

Perse, Elizabeth M.

Publication

Mahwah, NJ : L. Erlbaum Associates, 2001.

Items in the Library & Off-site

Details

Description

xiv, 331 pages; 24 cm.

Summary

• "Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research.
• She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones.".
• "This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories.
• In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies." "Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society."--BOOK JACKET.

Series Statement

LEA's communication series

Uniform Title

LEA's communication series.

Subjects

• Mass media > Influence
• Mass media > Social aspects

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

1. Introduction: Do Media Have Effects? -- 2. Models of Media Effects -- 3. Media Effects and Crisis -- 4. Shaping Public Opinion -- 5. Learning from the Media -- 6. Socialization Effects -- 7. Effects of Violent Media Content -- 8. Effects of Sexually Explicit Media Content -- Afterword: Social Impacts of New Mass Media Technology.

ISBN

0805825053 (alk. paper)

LCCN

00050301

OCLC

• 45129193
• ocm45129193
• SCSB-4092956

Owning Institutions

Columbia University Libraries