Research Catalog

Telecommunications management : industry structures and planning strategies

Title: Telecommunications management : industry structures and planning strategies / Richard A. Gershon.
Author: Gershon, Richard A.
Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HE7661 .G47 2000	Off-site

Details

Description

xi, 368 pages : illustrations; 24 cm

Subject

Telecommunication > Management

Bibliography (note)

Includes bibliographical references and indexes.

Contents

Pt. I. The Telecommunications Industry Structure. 1. Telecommunications Economics I: Principles of Market Structure, Conduct, Pricing, and Growth. 2. Broadcast Management. 3. Cable Television Management. 4. Telecommunications Economics II: Principles of Public Utilities, Common Carrier Services, and Information Carriage. 5. Telephone Management. 6. The Internet / Joseph M. Kayany. 7. Transnational Media and Telecommunications -- Pt. II. Management and Planning Strategies. 8. Telecommunications Management. 9. Telecommunications and Leadership / Rod Rightmire. 10. Telecommunications and Financial Management / Ron Rizzuto and Mike Wirth. 11. Telecommunications Marketing / Sylvia M. Chan-Olmsted and Richard A. Gershon. 12. Telecommunications and Strategic Planning. App. The IRTS Case Study Series.

ISBN

0805830022 (cloth)

LCCN

00058761

OCLC

214610722
ocn214610722
SCSB-4129454

Owning Institutions

Columbia University Libraries