Research Catalog
The tipping point : how little things can make a big difference
- Title
- The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author].
- Author
- Gladwell, Malcolm, 1963-
- Publication
- Boston : Back Bay Books, 2002.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 11-2409 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xii, 301 p. : ill.; 21 cm.
- Summary
- Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
- Subjects
- Note
- Originally published: Boston : Little, Brown, c2000.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
- Call Number
- JFD 11-2409
- ISBN
- 0316346624
- 9780316346627
- LCCN
- 2004273849
- OCLC
- 55586972
- Author
- Gladwell, Malcolm, 1963-
- Title
- The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author].
- Imprint
- Boston : Back Bay Books, 2002.
- Edition
- 1st Back Bay pbk. ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JFD 11-2409