Research Catalog

Making money, making music : history and core concepts

Title
Making money, making music : history and core concepts / David Bruenger.
Author
Bruenger, David, 1953-
Publication
Oakland, California : University of California Press, [2016]

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StatusFormatAccessCall NumberItem Location
TextUse in library JME 16-716Performing Arts Research Collections - Music

Details

Description
291 pages : illustrations; 24 cm
Summary
"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
Subject
Bibliography (note)
  • Includes bibliographical references (pages 271-285) and index.
Contents
Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Massification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
Call Number
JME 16-716
ISBN
  • 9780520292581
  • 0520292588
  • 9780520292598
  • 0520292596
LCCN
2016012899
OCLC
945585984
Author
Bruenger, David, 1953- author.
Title
Making money, making music : history and core concepts / David Bruenger.
Publisher
Oakland, California : University of California Press, [2016]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references (pages 271-285) and index.
Local Note
TEXTBOOK--ADV. UNDERGRAD.
Other Form:
Online version: Bruenger, David, 1953- author. Making money, making music Oakland, California : University of California Press, [2016] 9780520966062
Research Call Number
JME 16-716
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