Research Catalog

Title

Global communication : theories, stakeholders, and trends / Thomas L. McPhail.

Author

McPhail, Thomas L.

Publication

Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2010.

Items in the Library & Off-site

Details

Description

xiv, 400 p. : ill.; 25 cm.

Summary

The third edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media.

Subject

• Communication, International
• Communication > International cooperation

Bibliography (note)

• Includes bibliographical references and index.

Processing Action (note)

• committed to retain

Contents

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.

ISBN

• 9781444330304 (pbk. : alk. paper)
• 1444330306 (pbk. : alk. paper)

LCCN

^^2009053132

OCLC

441196673

Owning Institutions

Harvard Library