Research Catalog

  • The social media marketing book / Dan Zarrella.

    • Text
    • Beijing ; Sebastopol, Calif. : O'Reilly, 2009, c2010.
    • 2009-2010
    • 1 Item
    FormatCall NumberItem Location
    Text JBB 18-2Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Social media and library marketing / Wathsala Athukorala.

    • Text
    • Colombo, Sri Lanka : S. Godage & Brothers (Pvt) Ltd., 2019.
    • 2019
    • 1 Item
    FormatCall NumberItem Location
    Text Z716.3 .A77 2015Off-site
    How do I pick up this item and when will it be ready?
  • Content Marketing for Social Media. with Madecraft and Colleen Jones

    • Moving image
    • Carpenteria, CA linkedin.com, 2020.
    • 2020
    • 1 Resource

    Available Online

    https://www.linkedin.com/learning/content-marketing-for-social-media?u=73722380&auth=true
  • Social media marketing : an hour a day / Dave Evans ; [ foreword by Susan Bratton].

    • Text
    • Indianapolis, Ind. : Wiley, c2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text HF5414 .E93 2012Off-site
    How do I pick up this item and when will it be ready?
  • Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay.

    • Text
    • Abingdon, Oxon ; New York, NY : Routledge, 2018.
    • 2018
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .R57Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • BLACK MARKET FOR SOCIAL MEDIA MANIPULATION [electronic resource].

    • Text
    • [S.l.] : NATO Strategic Communications Centre of Excellence
    • 2 Resources

    Available Online

    See All Available Online Resources

  • Social media marketing : theories & applications / Stephan Dahl.

    • Text
    • Los Angeles SAGE, 2015.
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .D34 2015Off-site
    How do I pick up this item and when will it be ready?
  • Social media marketing : an hour a day / Dave Evans ; [foreword by Susan Bratton].

    • Text
    • Indianapolis, Ind. : Wiley, ©2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text HF5414 .E93 2012Off-site
    How do I pick up this item and when will it be ready?
  • No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers.

    • Text
    • Indianapolis, Ind. : Que, c2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 16-523Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans.

    • Text
    • Indianapolis, Ind. : Que, c2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text JBD 18-7Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • The new influencers : a marketer's guide to the new social media / Paul Gillin.

    • Text
    • Sanger, Calif. : Quill Driver Books/Word Dancer Press, c2007.
    • 2007
    • 1 Item

    Available Online

    http://catdir.loc.gov/catdir/toc/ecip0710/2007001613.html
    FormatCall NumberItem Location
    Text JBE 11-348Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Social media marketing industry report [electronic resource] : how marketers are using social media to grow their businesses / by Michael A. Stelzner.

    • Text
    • [s.l.] : SocialMedia Examiner, c2010.
    • 2010
    • 1 Item

    Available Online

    http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
    FormatCall NumberItem Location
    Text JBF 18-449Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Handbook of research on integrating social media into strategic marketing / Nick Hajli, Newcastle University Business School, UK.

    • Text
    • Hershey, PA : Business Science Reference, An imprint of IGI Global, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .H3566 2015Off-site
    How do I pick up this item and when will it be ready?
  • Outsmarting social media : profiting in the age of friendship marketing / Evan Bailyn.

    • Text
    • Indianapolis, Ind. : Que, c2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .B297 2012Off-site
    How do I pick up this item and when will it be ready?
  • Introduction to social media marketing : a guide to absolute beginners / Todd Kelsey ; [with Brandon Lyon].

    • Text
    • Wheaton, Illinois : Apress, [2017].
    • 2017
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .K45Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • Social media and integrated marketing communication : a rhetorical approach / Jeanne M. Persuit.

    • Text
    • Lanham : Lexington Books, [2013]
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 13-1541Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Satellite marketing : using social media to create engagement / Kevin Popovic.

    • Text
    • Boca Raton, FL : CRC Press, Taylor & Francis Group, [2016]
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265.P66 2016Off-site
    How do I pick up this item and when will it be ready?
  • Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo.

    • Text
    • San Francisco, CA : No Starch Press, c2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 18-333Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Social media and integrated marketing communication : a rhetorical approach / Jeanne M. Persuit.

    • Text
    • Lanham : Lexington Books, [2013]
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.123 .P477 2013Off-site
    How do I pick up this item and when will it be ready?
  • Social media and library marketing / Wathsala Athukorala.

    • Text
    • Colombo, Sri Lanka : S. Godage & Brothers (Pvt) Ltd., 2019.
    • 2019
    • 1 Item
    FormatCall NumberItem Location
    Text Z716.3 .A77 2015Off-site
    How do I pick up this item and when will it be ready?
  • Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.

    • Text
    • Indianapolis, Ind. : Wiley Technology Pub., c2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .E927Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference

    Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.

  • Social media is bullshit / B.J. Mendelson.

    • Text
    • New York : St. Martin's Press, 2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text JFC 12-964Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The social media manifesto / Jed Hallam.

    • Text
    • Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
    • 2013-2013
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 18-197 Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Advanced social media marketing : how to lead, launch, and manage a successful social media program / Tom Funk.

    • Text
    • [Berkeley, CA] : Apress, c2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .F863 2013Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference

    Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.

  • Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.

    • Text
    • New York ; London : Routledge, Taylor & Francis Group, 2016.
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.32 .C65868 2016Off-site
    How do I pick up this item and when will it be ready?
  • Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.

    • Text
    • New York ; London : Routledge, Taylor & Francis Group, 2016.
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.32 .C65868 2016Off-site
    How do I pick up this item and when will it be ready?
  • Social media and strategic communications / edited by Hana S. Noor Al-Deen and John Allen Hendricks.

    • Text
    • Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text JFD 14-174Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville.

    • Text
    • Los Angeles : SAGE, [2014]
    • 2014
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .B455697 2014Off-site
    How do I pick up this item and when will it be ready?
  • Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville.

    • Text
    • Los Angeles : SAGE, [2014]
    • 2014-2014
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .B455697 2014Off-site
    How do I pick up this item and when will it be ready?
  • The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou.

    • Text
    • Hoboken, N.J. : Wiley, c2011.
    • 2011
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .S6147Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference

    Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.

  • The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou.

    • Text
    • Hoboken, N.J. : Wiley, c2011.
    • 2011
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .S6147 2011Off-site
    How do I pick up this item and when will it be ready?
  • Social media for social good : a how-to guide for nonprofits / Heather Mansfield.

    • Text
    • New York : McGraw-Hill, [2011], c2012.
    • 2011-2012
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 12-808Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Sport and social media in business and society / Gashaw Abeza and Ryan King-White.

    • Text
    • Abingdon, Oxon ; New York, NY : Routledge, 2024.
    • 2024
    • 1 Resource

    Available Online

    https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3727743
  • The rule-breaker's guide to social media / Damian Keyes.

    • Text
    • Hove : DK Publishing, 2018.
    • 2018
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 18-7446Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The social media industries / edited by Alan B. Albarran.

    • Text
    • New York : Routledge, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text HD9696.8.A2 S63 2013Off-site
    How do I pick up this item and when will it be ready?
  • The social media industries / edited by Alan B. Albarran.

    • Text
    • New York : Routledge, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 13-952Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.

    • Text
    • Hershey, PA : Business Science Reference, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .C655 2015Off-site
    How do I pick up this item and when will it be ready?
  • Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.

    • Text
    • Hershey, PA : Business Science Reference, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .C655 2015Off-site
    How do I pick up this item and when will it be ready?
  • Financial Markets and Social Media [electronic resource] : Lessons From Information Security / Claudia Biancotti.

    • Text
    • [S.l.] : Carnegie Endowment for International Peace, 2021.
    • 2021
    • 1 Resource

    Available Online

    http://WU9FB9WH4A.search.serialssolutions.com/?V=1.0&L=WU9FB9WH4A&S=JCs&C=TC_046730096&T=marc&tab=BOOKS
  • Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.

    • Text
    • Westport, Conn. : Praeger, 2008.
    • 2008
    • 1 Item
    FormatCall NumberItem Location
    Text HF6146.I58 T88 2008Off-site
    How do I pick up this item and when will it be ready?
  • Internet mercenaries and viral marketing : the case of Chinese social media / Mei Wu, Peter Jakubowicz, Chengyu Cao.

    • Text
    • Hershey, PA : Business Science Reference, [2014]
    • 2014
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.12.C5 W785 2014Off-site
    How do I pick up this item and when will it be ready?
  • Managing social media and consumerism : the grapevine effect in competitive markets / Rajagopal, Professor, EGADE Business School, ITESM, Mexico City.

    • Text
    • Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text JBD 13-220Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter.

    • Text
    • Chichester, West Sussex, U.K. : Wiley, 2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 18-355Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Managing social media and consumerism : the grapevine effect in competitive markets / Rajagopal, Professor, EGADE Business School, ITESM, Mexico City.

    • Text
    • Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .R35 2013Off-site
    How do I pick up this item and when will it be ready?
  • ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

    • Text
    • Singapore : John Wiley & Sons (Asia), c2011.
    • 2011
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .P69 2011Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference

    Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.

  • The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden, Paul Chaney.

    • Text
    • New York : McGraw-Hill, c2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .M3287 2013Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • Social information : gaining competitive and business advantage using social media tools / Scott Brown.

    • Text
    • Oxford : Chandos, 2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .B76 2012gOff-site
    How do I pick up this item and when will it be ready?
  • The citizen marketer : promoting political opinion in the social media age / Joel Penney.

    • Text
    • New York, NY : Oxford University Press, [2017]
    • 2017
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 17-6963Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.

    • Text
    • Hoboken, N.J. : Wiley, c2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text *R-SIBL HF5415.1265 .H353 2010Check with Staff

    Available - Can be used on site. Please visit New York Public Library - Check with Staff to submit a request in person.

  • Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.

    • Text
    • Hershey, PA : Business Science Reference, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.1265 .C655 2015Off-site
    How do I pick up this item and when will it be ready?

Results from Digital Research Books Beta

Digital books for research from multiple sources world wide- all free to read, download, and keep. No Library Card is Required. Read more about the project.

See 3 results from Digital Research Books Beta