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Displaying 1-48 of 48 results for title "Brand Media Strategy"
Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
- Text
- Mahwah, N.J. : L. Erlbaum Associates, 2005.
- 2005
- 1 Item
Item details Format Call Number Item Location Text HE8689.4 .C43 2005 Off-site Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.
- Text
- Hershey, PA : Business Science Reference, [2015]
- 2015
- 1 Item
Item details Format Call Number Item Location Text HF5415.1265 .C655 2015 Off-site City branding and new media : linguistic perspectives, discursive strategies and multimodality / Maria Cristina Paganoni.
- Text
- Houndmills, Basingstoke, UK ; New York, NY : Palgrave Macmillan, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text HT325 .P34 2015 Off-site Brand media strategy : integrated communications planning in the digital era / Antony Young.
- Text
- New York : Palgrave Macmillan, 2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .Y68 2010 Off-site Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.
- Text
- Hershey, PA : Business Science Reference, [2015]
- 2015
- 1 Item
Item details Format Call Number Item Location Text HF5415.1265 .C655 2015 Off-site Brand media strategy : integrated communications planning in the digital era / Antony Young.
- Text
- New York, NY : Palgrave Macmillan, [2014]
- 2014
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .Y68 2014 Off-site City branding and new media : linguistic perspectives, discursive strategies and multimodality / Maria Cristina Paganoni.
- Text
- New York, NY : Palgrave Macmillan, 2015.
- 2015-2015
- 1 Item
Item details Format Call Number Item Location Text JFD 16-2937 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.
- Text
- Hershey, PA : Business Science Reference, [2015]
- 2015
- 1 Item
Item details Format Call Number Item Location Text HF5415.1265 .C655 2015 Off-site Brand media strategy : integrated communications planning in the digital era / Antony Young.
- Text
- New York, NY : Palgrave Macmillan, [2014]
- 2014
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .Y68 2014 Off-site Brand media strategy : integrated communications planning in the digital era / Antony Young.
- Text
- New York, NY : Palgrave Macmillan, 2014.
- 2014
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HF5415.1255 .Y68 Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Brand media strategy : integrated communications planning in the digital era / Antony Young.
- Text
- New York : Palgrave Macmillan, 2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text HF5415.1255 .Y68 2010 Off-site Ad worlds : brands, media, audiences / Greg Myers.
- Text
- New York : Arnold, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HF5823 .M93 1999 Off-site The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry.
- Text
- Upper Saddle River, NJ : Financial Times Prentice Hall, [2003], ©2003.
- 2003-2003
- 1 Item
Item details Format Call Number Item Location Text HD59 .B74 2003 Off-site Brand leadership / David A. Aaker, Erich Joachimsthaler.
- Text
- New York : Free Press, [2000], ©2000.
- 2000-2000
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 A215 2000 Off-site Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler.
- Text
- Hoboken, N.J. : John Wiley, [2006], ©2006.
- 2006-2006
- 1 Item
Item details Format Call Number Item Location Text HD69.B7 W44 2006 Off-site Branded conservatives : how the brand brought the right from the fringes to the center of American politics / Kenneth M. Cosgrove.
- Text
- New York : Peter Lang, [2007], ©2007.
- 2007-2007
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip077/2006101457.htmlItem details Format Call Number Item Location Text JC573.2.U6 C67 2007 Off-site Kellogg on advertising & media / The Kellogg School of Management ; edited by Bobby J. Calder.
- Text
- Hoboken, N.J. : John Wiley & Sons, [2008], ©2008.
- 2008-2008
- 1 Item
Available Online
http://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.htmlItem details Format Call Number Item Location Text HF5826.5 .K46 2008 Off-site The economics and financing of media companies / Robert G. Picard.
- Text
- New York : Fordham University Press, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text P96.E25 P528 2002 Off-site Win! the Hispanic market : strategies for business growth / [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and 18 others].
- Text
- Ithaca, NY : PMP, Paramount Market Pub., [2012]
- 2012
- 1 Item
Item details Format Call Number Item Location Text *R-SIBL HC110.C6 W555 2012 Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person.
Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
- Text
- Mahwah, N.J. : L. Erlbaum Associates, 2005.
- 2005
- 1 Item
Available Online
http://www.loc.gov/catdir/enhancements/fy0619/2004065024-t.htmlItem details Format Call Number Item Location Text HF5415.32 .A67 2005 Off-site Marketing strategies, tactics, and techniques : a handbook for practitioners / Stuart C. Rogers.
- Text
- Westport, Conn. : Quorum Books, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .R567 2001 Off-site How disruption brought order : the story of a winning strategy in the world of advertising / Jean-Marie Dru.
- Text
- New York : Palgrave Macmillan, 2007.
- 2007
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip0716/2007016216.htmlItem details Format Call Number Item Location Text HG6178 .D782 2007 Off-site Studies in communication, mass media and society : discourses and debates / edited by Jonathan E. Aliede, Ph.D.
- Text
- Lagos, Nigeria : Public Relations Mix (PR-MIX), 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text ReCAP 20-3156 Offsite War isn't hell, it's entertainment : essays on visual media and the representation of conflict / edited by Rikke Schubart [and others].
- Text
- Jefferson, N.C. : McFarland, [2009], ©2009.
- 2009-2009
- 1 Item
Item details Format Call Number Item Location Text P96.W35 W375 2009 Off-site Bobby Owsinski's social media promotion for musicians : the manual for marketing yourself, your band and your music online / Bobby Owsinski.
- Text
- Burbank, CA : Bobby Owsinski Media Group, c 2013.
- 2013
- 1 Item
Item details Format Call Number Item Location Text JMF 15-35 Performing Arts Research Collections - Music Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.
International media communication in a global age / edited by Guy J. Golan, Thomas J. Johnson, and Wayne Wanta.
- Text
- New York : Routledge, 2010.
- 2010
Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.
- Text
- Hoboken, N.J. : Wiley, c2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text HF5415 .K4443 2010 Off-site Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.
- Text
- Upper Saddle River, NJ : Prentice Hall, 2000.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HF5823 .W455 2000 Off-site Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
- Text
- Upper Saddle River, N.J. : Prentice Hall, [1996], ©1996.
- 1996-1996
- 1 Item
Item details Format Call Number Item Location Text HF5823 .A13 1996 Off-site How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz.
- Text
- New York : Thomas Dunne Books/St. Martin's Press, 2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text HF5823 .R665 2003 Off-site Accountable marketing : linking marketing actions to financial performance / edited by David W. Stewart and Craig T. Gugel.
- Text
- New York : Routledge, 2016.
- 2016-2016
- 1 Item
Item details Format Call Number Item Location Text HF5415.13 .S8744 2016 Off-site Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton.
- Text
- Champaign, IL : Human Kinetics, [2007], ©2007.
- 2007-2007
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip074/2006035638.htmlItem details Format Call Number Item Location Text GV716 .M85 2007 Off-site Billions : selling to the new Chinese consumer / Tom Doctoroff.
- Text
- New York ; Basingstoke : Palgrave Macmillan, 2007.
- 2007-2005
- 1 Item
Item details Format Call Number Item Location Text HF5415.33.C6 D63 2007 Off-site Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
- Text
- Binghamton, NY : Haworth Information Press, [2004], ©2004.
- 2004-2004
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip0412/2003027319.htmlItem details Format Call Number Item Location Text HF5415.2 .D49 2004 Off-site Sports sponsorship : principles and practices / John A. Fortunato ; foreword by Tony Ponturo.
- Text
- Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013]
- 2013
- 1 Item
Item details Format Call Number Item Location Text JBF 18-109 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Lessons from the e-front : 50 top business leaders share their hard-won wisdom about building a successful high-tech enterprise / Matthew W. Ragas.
- Text
- Roseville, Calif. : Prima Venture, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HD62.37 .R34 2001 Off-site The unorthodox presidency of Donald J. Trump / edited by Paul E. Rutledge, and Chapman Rackaway.
- Text
- Lawrence, Kansas : University Press of Kansas, [2021]
- 2021
- 1 Item
Item details Format Call Number Item Location Text JFE 21-7764 Schwarzman Building - Milstein Division Room 121 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Communication ethics in a connected world / Andrea Catellani, Ansgar Zerfass & Ralph Tench, (eds.).
- Text
- Brussels : P.I.E. Peter Lang, 2015.
- 2015
- 1 Item
Item details Format Call Number Item Location Text HF5718 .C676 2015 Off-site International cases in the business of sport / edited by Simon Chadwick, Dave Arthur and John Beech.
- Text
- London ; New York : Routledge, Taylor & Francis Group, 2017.
- 2017
International cases in the business of sport / edited by Simon Chadwick, Dave Arthur and John Beech.
- Text
- London ; New York : Routledge, Taylor & Francis Group, 2017.
- 2017
- 1 Item
Item details Format Call Number Item Location Text GV716 .I5725 2017 Off-site Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
- Text
- Upper Saddle River, N.J. : Pearson Prentice Hall, [2007], ©2007.
- 2007-2007
- 1 Item
Item details Format Call Number Item Location Text HF5415.32 .S35 2007 Off-site The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis, editor.
- Text
- San Francisco, CA : Jossey-Bass, [2006], ©2006.
- 2006-2006
- 1 Item
Item details Format Call Number Item Location Text HD30.36.U5 I56 2006 Off-site Sport, promotional culture and the crisis of masculinity / Sarah Gee, Steven Jackson.
- Text
- London, United Kingdom : Palgrave Macmillan, [2017]
- 2017-2017
- 1 Item
Item details Format Call Number Item Location Text JFD 17-5891 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris.
- Text
- Mahwah, N.J. : L. Erlbaum Associates, 1997.
- 1997
- 1 Item
Item details Format Call Number Item Location Text HF5821 .V334 1997 Off-site The SAGE handbook of public relations / editor Robert L. Heath.
- Text
- Thousand Oaks : SAGE Publications, c2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text HD59 .H267 2010 Off-site The SAGE handbook of public relations / edited by Robert L. Heath.
- Text
- Los Angeles : SAGE Publications, c2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text JBF 18-152 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
The burden of diseases in resource poor countries : meeting the challenges of combating HIV/AIDS, tuberculosis, and malaria : 20th Annual Joint Scientific Conference and silver jubilee anniversary, proceedings : Arusha International Conference Centre, Arusha, Tanzania, March 1-4, 2005.
- Text
- [Dar es Salaam] : National Institute for Medical Research, [2005]
- 2005
- 1 Item
Item details Format Call Number Item Location Text RA643.7.T34 T33 2005 Off-site
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